No matter how nice your Web site is, people need to see it for it to do any good. So how do you attract viewers?

"To drive traffic to your site, you can do so with organic links, pay-per-click links or referral links," said online marketing strategy developer Christopher Parr. "Organic links are normal Web site pages found in Google. Google is all about popularity -- the more relative sites that link to your site will increase your ranking."

"Another way to be on the first page of search results is to pay for it and have your Web site appear under the 'sponsored links' area," he said. "These are pay-per-click links . . . you only pay when a customer clicks on that link. This allows Rayovac, for example, to bid on the keyword (like 'battery'). When a consumer searches on that word, the 'sponsored link' to the Rayovac site appears. They (Rayovac) would be charged an amount that they have defined, perhaps 10 cents, if the consumer clicks on that link. To be at the top of the 'sponsored' search results, multiple companies bid on the same keyword. Energizer could bid 15 cents for the keyword 'battery' which would send their site to the top of the results. Rayovac, in turn, could outbid them, if their budget permits. A bidding war ensues for many popular keywords."

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