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IT’S TIME TO RAISE
THE LEGAL AGE
TO PURCHASE
TOBACCO PRODUCTS,
INCLUDING VAPOR,
FROM 18 TO 21.
BECAUSE WHEN YOUTH NEVER START SMOKING
AND VAPING, THEY NEVER HAVE TO STOP.

About 80% of high school students turn 18 before graduating.
And in most states, they can then legally purchase tobacco and
vapor products. Some illegally share with or sell those products
to underage classmates.
This “social sourcing” accounts for nearly 80% of youth access
to vapor products.*
Raising the legal age of purchase to 21+ reduces this social
sourcing and can drive steep drops in underage usage.
JUUL Labs applauds the states that have gone to 21+ and
supports making it the standard nationwide.

FOR ADULT
SMOKERS ONLY

JUUL.com/T21
© 2019 and TM JUUL Labs, Inc. All rights reserved.
Paid for by JUUL Labs, Inc.

*Susanne Tanski et al., “Youth Access to Tobacco Products in the United States: Findings from Wave 1 (2013-2014) of the
Population Assessment of Tobacco and Health (PATH) Study,” 2018, https://www.ncbi.nlm.nih.gov/pubmed/30407588.

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