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GET THE JOB | CAREERS S Build your Online Brand ocial media can be a job hunter’s best friend or worst enemy. A report from Career Builders shows about 70 percent of employers screen a potential candidate’s online personas. Make technology work for you by replacing embarrassing posts and photos with a clear picture of your professional goals. When you are seeking a new job, building your brand online gives you an opportunity to showcase more of your skills and passions that don’t fit on a traditional resume. Here are some helpful ways to move in the right direction with your online presence. Linkedin This career-oriented site gives job seekers access to industry leaders while promoting their own professional visions. It’s also easy to reach out to like-minded peers or industry leaders. Don’t be afraid to ask for advice through the to pay off because finding an messaging app; you never audience can be difficult. Focus know what opportunity lies on your industry, but you also with the right connection. can include content about navigating the job market. Write a BLog Not only can you paint a clear This tactic may take a bit longer image of your professional goals, but reporting on useful information will show your knowledge to others on the same career path. Sharing iS Caring Share educational and statistical articles about the industry you hope to break into. With the right luck and skill, your post can go viral, giving you mass exposure. This can lead to huge opportunities both financially and professionally.